The Modern Age For Writing Took Place In 1915 And Ended In 1946. The T Essay Example For Students

The Modern Age For Writing Took Place In 1915 And Ended In 1946. The T Essay ime period encountered two World Wars, prosperity and the Great Depression. Writers were going to war, became vetrins, others were killed in war, but some writers became famous dead or alive. The war did change the style of writing for the writers. After the war the United States became in isolation. Wilson focused on the problems the US had during the time after the war. In the 1920s the time was called The Roaring Twenties. It was called The Roaring Twenties, because production was so high people were going out and enjoying themselves. The middle class was then formed and they ere the ones going out enjoying themselves. Moves came out lots of new inventions came out, and the Module-T was introduced. This was also the time when teens started to go there own ways and having fun and being very social. The middle class was seen as wealthy but most of their pocetions were on credit, a reason why the Great Depression hit the US so hard. We will write a custom essay on The Modern Age For Writing Took Place In 1915 And Ended In 1946. The T specifically for you for only $16.38 $13.9/page Order now The Great Depression was the nest thing that happened in the late 1920s and early 1930s. The Depression started a domino affect that started by the stock market crash, then people tried to get their money out of the bank, businesses lots or most of their investments and businesses had to drop their employees because of the lack of money people lost their money due to credit and no job, ext . . . In 1932 about 12 million people or about a quarter of the people living in the US was without a job. Throughout the depression the unemployed rate kept to increasing. The elections of 1932 Roosevelt became the new president and started something called the New Deal. The New Deal started to help the US get out of the Depression slowly. In the late 1930s World War II broke out, and the US would stay isolated and resume naturally until the Japanese surprised attacked Pearl Harbor in Hawaii on December 7, 1941. The US entered the war with the allies and they would fight for two years before beating Nazi Germany. The war ended after the US dropped two A-bombs on Japan. Peace and the atomic age had finally arrived. The writers during the Modern Age were influenced by the social impacted of the US. As World War I broke out there was meany books and stories wrote about war or about war like atmosphere. There were meany writers that went out to war and wrote about the war. There was people still writing about the new technology and new things being introduced during to time period. During the 1920s there were meany writers just enjoying themselves and the stories were usealy pleasant. Theyre where meany stories wrote about the feature and all the new produce that were coming out. During the Depression the writing style went down a bit. They started to write stories about hope and the way the hole US was just completely messed up. Afer the Depression writers went back to what they were writing about during WWI. WWII did bring the US out of the Depression and there were meany stories that had that in the plot or as a setting giving new hope and a new beginning.

Free Essays on Jimmy Carter

Jimmy Carter was born on October 1, 1924, in Plains, Georgia. Carter’s father, a farmer and businessman, ran a farm products store on the family farm in the rural community of Archery, a few miles west of Plains Georgia (â€Å"Jimmy Carter†). The Carters lived in Plains when Jimmy was born. Four years later, they moved to the farm in Archery. Jimmy grew up there and helped with the farm chores during his boyhood. Jimmy went to public school in Plains. His favorite subjects included history, literature, and music. As a teenager, he played on the high school basketball team. In 1941, following graduation from high school, Carter entered Georgia Southwestern College in Americus. In 1942, he was appointed to the United States Navel Academy. Carter met Rosalyn Smith, best friend of his sister Ruth. In the summer after graduation they were married. By the early 1950’s Carter and his wife had three sons. In 1962, Carter entered the race for the Democratic nomination for the Georgia Senate. He lost by a few votes, partly because of fraud that included stuffed ballot boxes. Carter pursued his appeals until he was declared the winner of the primary. In spite of all the confusion, Carter won the election. As a state senator, Carter advocated planning in government, and programs to help the poor and the disadvantaged. He was reelected in 1964. In 1971, Carter was inaugurated as governor of Georgia. Carter introduced policies that helped change the government and society. He supported integration, appointed many blacks to posts in state government. During his administration, the number of black appointees on major state boards and agencies increased from 3 to 53. The number of black state employees rose by about 40 per cent. Carter also established a project to honor notable black Georgians. He promoted prison reform and mental health programs. During his term as governor Carter traveled widely and began to believe that he was well qualified ... Free Essays on Jimmy Carter Free Essays on Jimmy Carter Jimmy Carter was born on October 1, 1924, in Plains, Georgia. Carter’s father, a farmer and businessman, ran a farm products store on the family farm in the rural community of Archery, a few miles west of Plains Georgia (â€Å"Jimmy Carter†). The Carters lived in Plains when Jimmy was born. Four years later, they moved to the farm in Archery. Jimmy grew up there and helped with the farm chores during his boyhood. Jimmy went to public school in Plains. His favorite subjects included history, literature, and music. As a teenager, he played on the high school basketball team. In 1941, following graduation from high school, Carter entered Georgia Southwestern College in Americus. In 1942, he was appointed to the United States Navel Academy. Carter met Rosalyn Smith, best friend of his sister Ruth. In the summer after graduation they were married. By the early 1950’s Carter and his wife had three sons. In 1962, Carter entered the race for the Democratic nomination for the Georgia Senate. He lost by a few votes, partly because of fraud that included stuffed ballot boxes. Carter pursued his appeals until he was declared the winner of the primary. In spite of all the confusion, Carter won the election. As a state senator, Carter advocated planning in government, and programs to help the poor and the disadvantaged. He was reelected in 1964. In 1971, Carter was inaugurated as governor of Georgia. Carter introduced policies that helped change the government and society. He supported integration, appointed many blacks to posts in state government. During his administration, the number of black appointees on major state boards and agencies increased from 3 to 53. The number of black state employees rose by about 40 per cent. Carter also established a project to honor notable black Georgians. He promoted prison reform and mental health programs. During his term as governor Carter traveled widely and began to believe that he was well qualified ...

A Definition of Cinematic Design

An open frame is generally employed in films, while a closed frame is generally employed in films. Realistic; materialistic Which of the following statements about miss-en-SCen is NOT true? Miss;en-SCen has two visual components: lighting and movement. Composition is part of the process of planning the design of a movie. When visualizing and planning shots, filmmakers must make decisions about two elements f composition: what we see on screen and what moves on screen.What are these two elements commonly called? Framing and kinesics Which of the following statements about the production designer is NOT true? The production designer is hired relatively late in the production process. An Important movement In art direction that sought to articulate human feeling and emotion through design elements such as structure, color, and texture with grossly exaggerated film sets is known as expressionism. Which of the following stills represents expressionism: The Cabinet of Dry. Calamari Some of the departments the production designer supervises include carpentry, properties, and transportation. True What Is figure movement? The movement of something concrete wealth the frame Consider carefully the details of the miss-en-SCen in the following clips. Based on the miss-en-SCen, which do you think belongs to a dissipation futuristic narrative inhabited by mostly one-dimensional characters? Bartholomew Song unlike a static painting or picture. Motion picture move and thus shift Its point of view. Point of view is implied by the framing of a shot. What are three elements that describe unrealism? Nonprofessional actors; location sets; handheld camera The planning of the positions and movements of the actors and camera Is called blocking. The two fundamental styles of design established in early motion pictures are the associated with the Lumpier brothers and the Georges Mals. Elastic; fantastic associated with then suddenly a puff of smoke enters the left side of the frame. This is an example of filmmakers using both on-screen and officered space. Which of the following clips also uses on-screen and officered space? Giggled What are the major elements of cinematic design? Setting; decor; properties; lighting; costume; makeup; hairstyle The organization, distribution, balance, movement, and general relationship of actors and objects within the space of a shot is called composition.

Financial Markets and Institutions Essay Example | Topics and Well Written Essays - 500 words - 1

Financial Markets and Institutions - Essay Example The interest can either be fixed or variable. Fixed-rate pays interest irrespective of the institution making enough money to pay, but variable rates can vary depending on the market conditions prevailing. The bonds which interest rate are expected to reduce can either be attractive or not depending on the view of the investor. A reducing rate bond will earn less hence unattractive, but on the other side it can be a tax haven vehicle as corporate bonds are subject to federal taxes in mark up. Low-rate bond will either be tax exempt or attract low taxes hence it can be attractive from this viewpoint. To a firm a reducing rate bond is attractive as it will cost less to issue and service the bond. Conversely, a firm expecting the rates to increase has to consider other cheaper sources of financing like bank loan if it has less interest rate than what they will pay on bonds (Zacks ETF Research,2012). 14. Bond Downgrade. . Explain how the downgrading of bonds for a particular corporation affects the prices of those bonds, the return to investors that currently hold these bonds, and the potential return to other investors who may invest in the bonds in the near future. Downgrading a bond would mean that the price of the bond will reduce significantly to market equilibrium set by sentiment about the company’s ability to service the bond. Downgrading arises from the ability of the company to service the bond which can be observed from the financial status of the company. If the company is facing financial difficulties, it might be able to pay the bonds when they mature or service current interest rates. Current investor will lose the value of their investment hence can offload the bond which can further reduce the price because of the low demand. When the price will have fallen to the least possible, it can be attractive to new investors who think that the price will rise in future. 15. Junk Bonds. Merrito Inc. is a

Dietary Guidelines Assignment Example | Topics and Well Written Essays - 1500 words

Dietary Guidelines - Assignment Example A fit body and a healthy diet are the building blocks of a healthy life. If the body is healthy, its direct impact is positive on your mind .Also our body deserves the best timely nourishment in order to get optimum output. Keeping a track of your fitness level helps you to understand your physical requirements and lead a healthy life. I am a 24 years old male living in an apartment all by myself. I have to cook my own food but don't cook on a regular basis due to my lifestyle and mostly eat out. I play Tennis (State Player) and train with ATP professionals .I exercise in a Gym all by myself as I don't have any personal fitness trainer. My more focus while exercising is on the upper body and therefore my lower body is weaker than the upper body. Whenever I do weights the lactic acid produced in the muscles decreases the flexibility of body muscles. I spend 3 days a week for Tennis and Gym and occasionally enjoy swimming. I mostly drive and walking habit is almost negligible in my lifestyle. The above results show my sporting endeavor. I am of standard height and my BMI is normal. My Waist to Hip Ratio indicates that my body shape is in proportion to the body weight. My skin folds (percentage of Body fat) are slightly high as compared to normal (higher than 14% in men). My body has a high capacity to transport oxygen to muscles for utilization and generation of energy as proven by VO2 Max test. My Sit and Reach Flexibility test gives a good score (Paul Roetert, Todd S. Ellen Becker, Page 19); my muscular endurance is good as proven by Push Up and Sit Up tests. The strength of my forearms is good and I am right handed person as the test results for right hand were higher than the left. My shoulder flexibility has a high variance when compared between right and left. Right arm shoulder flexibility is excellent wherein the flexibility for Left Shoulder is below average. My Shoulder Press indicates low shoulder muscle endurance unlike Bicep curl which is indeed a good weigh t. In my speed test, timing was good in 10m sprint (burnt 1174.5 calories) while I didn't score well in 20m sprint (2350 calories burnt). 505 Agility test indicates that my ability to change directions when required while running was not good at all. The result for Bench Press Test calculated in Per Body Weight (1.3414) was good. The evaluation of my lower body strength i.e. Leg Press was Poor. 24 hours Diet Recall Dietary Assessment Nutrient My

Psychology Articles Essay Example for Free

Psychology Articles Essay 1. Glazer, H. R., Clark, M. D., Stein, D. S. (2004). The Impact of Hippotherapy on Grieving Children. Journal of Hospice and Palliative Nursing 6(3), 171-175. This article is a study on the effects of hippotherapy or therapeutic riding on grieving children affected by the death of a family member. The topic focuses on the grieving of children specifically because of the observation that their bereavement often coincides with issues relating to their natural growth and development. Thus, sometimes it is difficult to ascertain whether a child’s reaction should be properly classified as growth or grief (Glazer, Clark Stein, 2004). In order to add substantial information on the literature on childrens bereavement, the authors conducted a study that would determine how a 6-week hippotherapy program would work on grieving children. They sought to determine how stakeholders, such as the parents, children, and adult volunteer would perceive the program (Glazer, Clark Stein, 2004). The study involved a 6-week program where selected children with ages 4 to 14 stayed at the Buckeye Ranch for sessions that taught them how to ride horses. Each session ended with the children telling the things they learned for that session. The parents and adult volunteers were also asked to reflect on their perception of the therapeutic riding session. The authors found positive results from the study, consisting of increased confidence, self-esteem, and trust among the children. The children also gained communication skills as a result of the study. Finally, both guardians and parents found the riding therapy as a positive experience. Thus, they concluded that riding therapy is a good way for finding expression of grief. 2. Andrews, C. R. Marotta, S. A. (2005). Spirituality and Coping Among Grieving Children: A Preliminary Study. Counseling and Values 50, 38-50. This article describes grief as a natural part of human experience. The authors of this paper, however, note that literature on grieving mostly focus on adults coping mechanisms. Particularly, literature on adult bereavement focuses on religious practices and spiritual beliefs as effective coping mechanisms. Therefore, the authors aimed to extrapolate from such literature and attempt to apply major themes among grieving children (Andrews Marotta, 2005). The authors completed a sample size of 6 children between the ages of 4 and 9, coming from various institutions. All participants experienced death within the family in the past 18 months before the period of the study. Parents consent was secured from each participant. During the 3-month study period, children, parents, and main caregivers were given semistructured interviews. Such interviews led to qualitative data. There were also check-in sessions conducted every month. The study utilized a phenomenological approach so that specific aspect so f bereavement could surface (Andrews Marotta, 2005). The authors found that children’s grief are not necessarily similar to that of adults. Children grieve repeatedly as they go from one developmental stage to the next. Certain objects or mechanisms were also found to have been effective in dealing with the grief of children, such as puppets, games, bibliotherapy, and drawings. They also note that certain spiritual aspects like linking objects and connection through metaphorical play may play a huge role in comforting grieving children (Andrews Marotta, 2005). 3. Abeles, N., Victor, T. L. Delano-Wood, L. (2004). The Impact of an Older Adults Death on the Family. Professional Psychology: Research and Practice 35(3), 234-239. This article reviews extant literature on issues of death and dying. Specifically, it is concerned with the impact on the death of an older member of a family to surviving members, particularly on surviving adult children. It also aims to derive implications for treatment based on the study (Abeles, Victor Delano-Wood, 2004). The methodology involved a simple review of literature, both on theoretical and empirical levels, on the topic of death and bereavement. Based on such literature review, the authors suggested individual or play therapy, psychoeducation, and different interventions as treatment options for grief. The authors likewise concluded that each individual may cope with loss or death of a family members in different ways. Some may not undergo the usual stages of grief. Thus, understanding of various coping mechanisms could also help surviving family members in dealing with grief (Abeles, Victor Delano-Wood, 2004). 4. Ens, C. Bond, J. B. (2007). Death Anxiety in Adolescents: The Contributions of Bereavement and Religiosity. Baywood Publishing Co., Inc., 169-184. This article aims to determine possible relationships between religiosity, bereavement, and death anxiety levels of adolescents. This is done to achieve greater understanding of adolescents, who face difficult challenges during bereavement (Ens Bond, 2007). The authors conducted a study with 226 adolescents as participants. These participants have ages ranging from 11 to 18 and come from rural and urban private schools. Both the parents and student participants gave written consent before participating in the study. The authors formulated one questionnaire that consisted of several scales that measure bereavement, religiosity, and death anxiety. This questionnaire was administered to participants and the data was analyzed (Ens Bond, 2007). The data showed a strong correlation between death and grief due to death in the family. Consequently, the authors concluded, grief due to bereavement was the only factor found to independently contribute death anxiety for adolescents. Finally, the authors found weak relationship between death anxiety and personal religiosity (Ens Bond, 2007). 5. Papadatou, D., Metallinou, O., Hatzichristou, C. Pavlidi, L. (2002). Supporting the bereaved child: teacher’s perceptions and experiences in Greece. Mortality 7(3), 324-339. This article reports a national survey conducted by the authors, aimed at determining how Greek teachers perceived bereaved children. More specifically, this study aimed to analyze experiences of children who grieved the death of a relative and a classmate. These aims result from the belief that grief is affected by the level of support received by bereaved children (Papadatou, Metallinou, Hatzichristou Pavlidi, 2002). The authors selected participating population by applying a specific criterion on a list of Greek schools provided by the Ministry of Education, National Statistical Service. The authors handed out 3,500 questionnaires among Greek educators, and data was gathered from the responses (Papadatou, Metallinou, Hatzichristou Pavlidi, 2002). The national survey resulted in several important findings. For one, it appears that Greek educators feel that the experience of death in the family or classmate negatively affect the performance of a bereaved child in school. Moreover, educators who had more years in experience as teachers had more opportunity to observe grieving children and the effect of bereavement on them. Finally, most educators appeared comfortable talking to bereaved students and cooperate with their family to help them cope with their loss (Papadatou, Metallinou, Hatzichristou Pavlidi, 2002). 6. Charkow, W. B. Inviting Children to Grieve. Professional School Counseling. This article discusses the importance of grieving for children who have experienced death in the family. It reviews literature and shows how society and families often shield children from the fact of death. This paper aims to establish the importance of grieving for children by showing how shielding children affects them (Charkow). The article basically reviews literature on death and the responses to its experience. These factors affect how the loss of a person through death could be traumatic to a child. For example, the relationship of the child with the deceased is a relevant factor to consider. Through the study of extant literature on bereavement, the author laid down several implications for stakeholders, such as parents, teachers, and counselors. The author concludes that being up front with children about the realities of death would lead them to cope properly through understanding and grieving appropriately. 7. Cohen, J., Goodman, R. F., Brown, E. J. Mannarino, A. (2004). Treatment of Childhood Traumatic Grief: Contributing to a Newly Emerging Condition in the Wake of Community Trauma. Treatment of Childhood Traumatic Grief After 9/11, 213-216. This article is a response to the events of the 9/11 attack in New York City, which resulted in the death of many parents. The authors report that more than 10,000 children lost parents and loved ones on that fateful day. Hence, the authors concern about childhood traumatic grief (Cohen, Goodman, Brown Mannarino, 2004). This article basically reviews extant literature on childhood traumatic grief, particularly those relating to treatment interventions and psychotherapeutic approaches to childhood traumatic grief (Cohen, Goodman, Brown Mannarino, 2004). After reviewing literature on interventions to childhood traumatic grief, such as client-centered therapy, the authors discussed various factors that affect the assessment and treatment of the condition. Finally, the authors provided suggestions for future directions, particularly since the literature on childhood traumatic grief is still in its infancy (Cohen, Goodman, Brown Mannarino, 2004). 8. Crenshaw, D. A. (2005). Clinical Tools to Facilitate Treatment of Childhood Traumatic Grief. OMEGA 51(3), 239-255. This article aims to describe strategies and techniques that address childhood traumatic grief in order to how clinicians how to address youth experiencing such condition. These strategies use themes such as abandonment and attachment (Crenshaw, 2005). This article’s methodology consisted mainly in reviewing and describing various techniques and strategies used in dealing with grieving children. The authors then analyzed how such techniques helped children with their bereavement (Crenshaw, 2005). The strategies described in this article illustrate how themes such as facing unknown dangers and leaving behind loved ones and family help children cope with loss and address unresolved issues (Crenshaw, 2005). References Abeles, N., Victor, T. L. Delano-Wood, L. (2004). The Impact of an Older Adults Death on the Family. Professional Psychology: Research and Practice 35(3), 234-239. Andrews, C. R. Marotta, S. A. (2005). Spirituality and Coping Among Grieving Children: A Preliminary Study. Counseling and Values 50, 38-50. Charkow, W. B. Inviting Children to Grieve. Professional School Counseling. Crenshaw, D. A. (2005). Clinical Tools to Facilitate Treatment of Childhood Traumatic Grief. OMEGA 51(3), 239-255. Cohen, J., Goodman, R. F., Brown, E. J. Mannarino, A. (2004). Treatment of Childhood Traumatic Grief: Contributing to a Newly Emerging Condition in the Wake of Community Trauma. Treatment of Childhood Traumatic Grief After 9/11, 213-216. Ens, C. Bond, J. B. (2007). Death Anxiety in Adolescents: The Contributions of Bereavement and Religiosity. Baywood Publishing Co., Inc., 169-184. Glazer, H. R., Clark, M. D., Stein, D. S. (2004). The Impact of Hippotherapy on Grieving Children. Journal of Hospice and Palliative Nursing 6(3), 171-175. Papadatou, D., Metallinou, O., Hatzichristou, C. Pavlidi, L. (2002). Supporting the bereaved child: trachers perceptions and experiences in Greece. Mortality 7(3), 324-339.

F1 :: essays research papers

It really all started at the end of the first lap of 1988 Portuguese Grand Prix. Aryton Senna and Alain Prost were nearing the end of their first season driving together in the totally dominant Mclaren Honda team. All season long, the tension between these two great drivers had been building as the battle for the drivers crown intensified. But, even the most informed observer in Portugal could never have dreamt of what was about to be unleashed along with its impact on the consequences for Formula One. As the two Mclarens entered the pit straight to complete the first lap, Senna led, but Prost, having carried more speed through the final turn, was firmly in his slipstream. As Prost pulled out to complete the pass, Senna swerved to the right, Prost, refusing to lift, kept coming. Soon the cars were side by side, wheels interlocking at 180 MPH. Prost was just inches from the pit wall. Prost made the pass and duly won the race. Afterwards, furious at such tactics by a fellow driver, he is reported to have stated "If he (Senna) wants the World Championship so badly, he can have it." Prost's rage was due to the fact a basic rule of Motor Racing had been broken, and not by some F3 novice, but by a driver blessed with such enormous talent that he should have been able to find other ways to win in the supposed pinnacle of the sport, Formula One. Since motor racing began, the "slipstreaming pass" was the classic way to overtake. It relies on the fact that the leading car does not deviate too much from its line on the straight. There was no rule to enforce this, it was just taken for granted. If a slower car just weaved all over the road overtaking would be impossible, but that was against the "spirit" of racing. More of course was to come, much more. The inaction of the governing body of Formula One sent its message out loud and clear. Clearly Senna now felt that if he could get away with "swerving", then the next step would be "shutting the door firmly". This he duly did to Nigel Mansell at the same race the following year. Mansell, having slipstreamed Senna on the pit straight, went for the inside at the following right hand corner. Senna, refusing to be passed, moved over and the ensuing contact took them both out of the race.

Foundations of Psychology Essay

Psychology is the process of understanding ones mental processes such as how and why one thinks, feels, and behaves the way they do. Psychology is the process by which the scientific method is used to better understand and test these processes (Allport, 1985). Psychology was established as a means to blends these two differing schools of thought into one. Psychology quickly separated into different schools of thought as a means to explain the human mind and its behaviors. In this paper we will discuss in more depth about a few of them such as structuralism, functionalism, psychoanalysis, behaviorism, and humanism (Allport, 1985). Wilhelm Wundt is thought to be one of psychologies founding fathers. He was a pioneer using laboratory research as a way to back up his theories of the mind. One of Wundt’s students Edward Titchener used Wundt’s theory of introspection as his basis of his new school of thought called structuralism. Structuralism is the study of the contents of the mind (Britannica, 2001). Just like his predecessor Titchener believed that the scientific method was the only means to the science of the mind. Structuralism was only one of two schools that dominated psychology in its early years. The other was functionalism. Functionalism was the product of one Harvard graduate named William James. James believed structuralism was a great start, however felt the mind still needed further explaining and hence functionalism was born. Where structuralism focused its efforts on the mental processes themselves, functionalist conserved their efforts on the role those processes play. Functionalism is the study of how ones psychological processes helps one adapt to their environment (Britannica, 2001). Psychoanalysis was founded by Sigmund Freud. Freud believed that the unconscious mind influenced behavior. Freud believed that the human mind was comprised of three elements: the id, the ego, and the super eg o. â€Å"The id is composed of the primal urges, while  the ego is the component of personality charged with dealing with reality. The superego is the part of personality that holds all of the ideals and values we internalize from our parents and culture. Freud believed that the interaction of these three elements was what led to all of the complex human behaviors (Sheehy, & Forsythe, 2013).† Freud’s school of thought has not gone without controversy, however Freud’s school of thought has influenced other of psychology’s greats such as Anna Freud, Carl Jung, and Erik Erikson (Psychology, 2005). Behaviorism formed as a reaction to the theories of John B. Watson, Ivan Pavlov, and B. F. Skinner. Behaviorism took off and became the dominant school of thought during the 1950’s. Behaviorists focused their efforts of observable behavior. Behaviorist believe that all behavior can be explained by ones environment rather than by ones internal forces (Lee, 2005). Classical conditioning was invented by Ivan Pavlov. He believed that classical conditioning was the learning process that occurs through associations between ones environmental stimulus and the naturally occurring stimulus. Operant conditioning was the thoughts of B. F. Skinner. Skinner believed that learning can occurs through rewards and punishments for behavior. Skinner believed that through o perant conditioning, an association is made between a behavior and a consequence for that behavior (Lee, 2005). Humanism is the product of Abraham Maslow and Carl Rogers. Humanism focused on an individual’s free will, self-actualization, and personal growth (Lee, 2005). â€Å"While early schools of thought were largely centered on abnormal human behavior, humanistic psychology differed considerably in its emphasis on helping people achieve and fulfill their potential (Lee, 2005).† â€Å"Humanistic psychology remains quite popular today and has had a major influence on other areas of psychology including positive psychology. This particular branch of psychology is centered on helping people living happier, more fulfilling lives (Jimerson, 2007).† Understanding a person requires special attention to not only ones biology, their psychological experience, and their social context. Psychology was established as a science in order to differentiate from biology and the philosophy of thought. In this paper we discussed in more depth about just a few of them such as structuralism, functionalism, psychoanalysis, behaviorism, and humanism and how they differ from one another. Although they each may have a different outlook, they all have the same goal to better understand one’s  mind and one’s behavior. References Allport, G. W (1985). â€Å"The historical background of social psychology†. In Lindzey, G; Aronson, E. The Handbook of Social Psychology. New York: McGraw Hill. p.5 â€Å"Evolutionary Psychology: Theoretical Foundations.† Encyclopedia of Cognitive Science. Hoboken: Wiley, 2005. Credo Reference. 2 Feb. 2010. Web. 23 Oct. 2013. Retrieved 2014-10-26. Retrieved from: http://www.credoreference.com.ezproxy.apollolibrary.com/entry/wileycs/evolutionary_psychology_theoretical_foundations. â€Å"Functionalism.† Encyclopedia Britannica. Encyclopedia Britannica Online. Encyclopedia Britannica, 2011. Retrieved 2014-10-26. Retrieved from: http://www.britannica.com/EBchecked/topic/222123/functionalism Jimerson, S. R., Oakland, T. D., & Farrell, P. T. (Eds.). (2007). The handbook of international school psychology. Thousand Oaks, CA: SAGE Publications, Inc. Retrieved 2014-10-26. Retrieved from: http://dx.doi.org.ezproxy.apollolibrary.com/10.4135/9781412976138 Kratochwill, T. R. (2002). Evidence-based interventions in school psychology: Thoughts on thoughtful commentary. School Psychology Quarterly, 17(4), and 518. Retrieved 2014-10-26. Retrieved from: http://search.proquest.com/docview/195476875?accountid=458 Lee, S. W. (Ed.). (2005). Encyclopedia of school psychology. Thousand Oaks, CA: SAGE Publications, Inc. Retrieved 2014-10-26. Retrieved from: http://dx.doi.org.ezproxy.apollolibrary.com/10.4135/9781412952491 Oakland, T. D. (1986). Further thoughts on professionalism in school psychology. Professional School Psychology, 1(1), 47-49. Retrieved 2014-10-26. Retrieved from: http://dx.doi.org/10.1037/h0090495 Peters, R. S., & Mace, C. A. (2006). Psychology. In D. M. Borchert (Ed.), Encyclopedia of Philosophy (2nd ed., Vol. 8, pp. 117-150). Detroit: Macmillan Reference USA. Retrieved 2014-10-26. Retrieved from: http://go.galegroup.com/ps/i.do?id=GALE%7CCX3446801676&v=2.1&u=uphoenix&it=r&p=GVRL&sw=w&asid=b7b2ca334afa823cd8813b11a12599b6 Psychology. (2005). I nternational Journal of Obesity, 29, S161-S163. Retrieved 2014-10-26. Retrieved from: http://dx.doi.org/10.1038/sj.ijo.0803091 Sheehy, Noel, &

Marketing Segmentation of Tata Nano in India and Its Targeting and Positioning Strategy.

Contents Market Segmentation, Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969, p. 70), â€Å"market segmentation depends on the idea that the company should segment or divide the market in such a way as to achieve sets of buyers† Historically sellers were engaged in mass marketing. They were into the mass production, mass promotion and mass distribution of one product to all consumers in order to obtain economies of scale. This approach of marketing segmentation made the producers to compete against their competitors in terms of products and services. Kotler says â€Å"the product differentiation is to provide variety to the buyers rather than to appeal to different segments†. DISCUSSION: CRITICISM OF MARKETING SEGMENTATION: When the size of the market is so small to do marketing When a brand is a dominant brand in the market. When more number of people falls in the same category. Most of the brands do not operate within the same segment. Certain brands cannot fit into a particular segment which is a drawback to this strategy. In very small businesses and brands this strategy will not work and it is not possible. CASE OF TATA NANO IN INDIA AND ITS MARKET SEGMENTATION: Tata Motors is the leading automobile manufacturer in India with a huge portfolio which includes trucks, passenger cars, buses, and utility vehicles. Even though there are many products from Tata Motors an interesting case of Tata Nano is discussed further. Generally Tata Motors follow the marketing segmentation concept and they have succeeded which already prevails in the history. Tata Nano which comes under the passenger car segment was launched in January 2008. India’s passenger car segment has been grown extraordinarily for the past four years and it was the clever strategy of Ratan Tata to launch a product in that segment. Heading to the marketing segmentation of Tata Nano is quite interesting. Tata Nano is specially designed and manufactured for the middle class and lower middle class people in India (Interview of Ratan Tata). Marketing Segmentation for Tata Nano: Geographic: rural areas, semi urban areas, small towns, large cities and metropolitans. Demographic: Age group: people of age group above 18 (as the legal age for driving in India is 18) Size of family: family size not more than 5. Psychographic and Behavioural: ANALYSIS OF TATA NANO’S MARKETING SEGMENTATION: From the above segmentation variables and how Tata Nano is segmented, it is clear that the manufacturer wants his product to be used by almost everyone in all geographic conditions. In demographic segment the income group of $220 can easily purchase this car is mentioned. But again they say this can also suit the people who own cars already for the sake of increasing the count which adds privilege to them as well as their status. Even in the occupation category, it is mentioned that right from students to any profession person can use Nano which again puts a lot of people in the category. TARGETING AND POSITIONING OF TATA NANO: Tata Nano’s targeting strategy starts from its tag line â€Å"The people’s Car† and â€Å"the world’s inexpensive car†. Tata Nano is segmented to the middle class and lower middle class people who had only dreamt about cars which also include the people who earn $220 per month. Their target customers are those who are extremely price conscious and have low latitude of acceptability. Industry wise they target the two wheeler industry, three wheeler industry (which are more costly than nano), public transports as well to an extent. Hence pricing is their most effective targeting strategy. (Admap magazine, www. warc. com/admap) Positioning of Tata Nano is solely based on its price which may also become a drawback to them in future. Tata Nano is well positioned which will be doing a marketing for the entire Tata Motors. As Nano will be the first car of many customers there will be a possibility of customers to follow Tata Motors if they have a good value for money product and good customer relationship management. As mentioned Nano will be the first car people will surely change their car and that might be possibly for another car in Tata Motors itself. Moreover Tata is also got a wide range of cars which are durable and better quality which suits Indian roads. (NDTV news) {draw:frame} {draw:rect} {draw:frame} {draw:frame} draw:frame} {draw:frame} CONCLUSION AND RECOMMENDATION: The marketing segmentation concept is a good strategy in marketing but not applicable for all industries, services or products. Nano is got a good segmentation and its well targeted and positioned. As Nano is targeting people with its price strategy, in future due to some inflation if value of money increases they might not be able to con vince their customers. Tata is a good reliable brand in India and now the positioning of Nano as the first car of many people will surely help them in growing their Tata Motors organisation. REFERENCES: Caroline Tynan and Jennifer Drayton, Journal of marketing management, 1987, 2, No 3, 301-335. Smith, W. R. (1956), â€Å"Product differentiation and market segmentation as alternative marketing strategies†, _Journal of Marketing, _2J (3), pp. 3-8. Baker, M. J. (Ed) (1984), Macmillan Dictionary of Marketing and Advertising, London, Macmillan. Haley, R. L (1968), â€Å"Benefit segmentation: A decision-oriented research tool†, Journal_ of_ Marketing, 32(3), pp. 30-35. Chisnall, P. M. (1985), Marketing: A Behavioural Analysis (2nd edition). Maidenhead, Berkshire, McGraw-Hill UK Ltd. Lunn. T. (1978), â€Å"Segmenting and constructing markets†. In: Consumer Market Research Handbook (2nd edition) (Eds. ) Worcester, R. M. and Downham, J. , London, Van Nostrand Reinhold Co. (UK) Ltd. , pp. 343-376. Haley, R. L (1968), â€Å"Benefit segmentation: A decision-oriented research tool†, _Journal of_ Marketing, 32(3), pp. 30-35. Siddharth Vinayak Patankar, (2009), â€Å"_NDTV’s review of the Tata Nano_†, NDTV Profit Online, [http://profit. ndtv. com/2009/03/23220600/How-does-the-Tata- Nano-drive. html]. www. tatanano. inservices. tatamotors. com Joseph Sassoon, Admap magazine, www. warc. com/admap.

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